Work Experience

Freelance Product designer  (Intuitive Journeys)

January 2023 - Present

Delivering expert Product Design, UX, and UI services for digital products across diverse industries, including InsurTech, PropTech, AI-driven solutions, and 3D software applications.

Services and tasks include but are not limited to:
Defining and establish relevant UX Metrics;
Creation of User Persona;
Mapping the User Journey;
Workshops facilitation;
Wireframes;
Prototypes;
Usability tests.

Product designer @ McMakler Real Estate Services
April 2022 - May 2024

Direct collaboration with Product Managers (PMs), Engineering Managers (EMs), and stakeholders on B2C and B2B digital products.

• B2C: McMakler Customer Portal
  • Collaborated in a cross-functional team to streamline customer qualification, resulting in more efficient appointments and solid leads.
  • Contributed to McSearch -Search Profile, resulting in a significant increase in leads, applications, and revenue
• B2B: Immoforce (Internal Platorm for Broker Support Units)
  • Automated text creation, reducing expose time from 40 to 15 minutes.
  • Assisted in transitioning and integration to a new task management application, reducing wrap-up time from 3 to 50 seconds
  • Conducted user research activities, including interviews, shadowing sessions, participant recruitment, and user testing
  • Led customer journey maps, brainstorming, and ideation workshops
  • Incorporated customer feedback, usage metrics, and usability findings into design to continually improve user experiences.

UX/UI designer @ Conrad Electronic SE
December 2021 - March 2022

• Direct collaboration with PMs, EMs, and stakeholders on Conrad’s first digital Seller Portal.
• Translated concepts into user flows, wireframes, mockups, and prototypes for a seamless user experience
• Developed UI elements, design systems, and patterns for a user-friendly interface
• Provided strategic, creative, and out-of-the-box thinking.
• Develop UI elements such as input controls, navigational components and informational components

UX/UI designer @ Conrad Connect GmbH
February 2021 - December 2021

Conrad connect was a corporate startup from Conrad Electronic SE aiming to provide a B2C platorm for connecting, monitoring and operating IoT devices from various brands.

• Translate concepts into user flows, wireframes, mockups and prototypes that lead to intuitive user experiences
• Translate requirements into design systems, design patterns and attractive user interface
• Collaborating effectively with product, engineering, and management teams.
• Incorporating customer feedback, usage metrics, and usability findings into design in order to enhance user experience
• Develop UI elements such as input controls, navigational components and informational components
• User-centered design approach, rapidly test and designs iterations
• Costant improve the user experience and look and feel of the website
• Create designs for mobile, desktop, and other platforms
• Provide strategic, creative and out-of-the-box thinking.

Graphic-UI designer @ Conrad Connect GmbH
May 2019 - January 2021

• Design and execute editorial layout for print and web media. Support the marketing team by designing e-commerce, websites, social media assets, ads, and print campaigns.
• Costant improve the look and feel of the website and platform.
• Develop UI mockups and prototypes
• Support the Marketing team by designing e-commerce, websites, social assets, ads, whitepapers and print campaigns.
• Create original graphic designs (e.g. images, sketches and tables
• Communicate with stakeholders to understand their business goals and objectives

Mediengestalter @ Lejaa Marketingagentur
March 2018 - March 2019

corporate page - agency portfolio 1 - agency portfolio 2 - e-commerce

• Conceptualize and develop designs for both print and digital needs.
• Develop branding and corporate identity print materials.
• Design and execute editorial layout for print and web media.
• Support the Marketing team by designing e-commerce, websites, social assets, ads, and print campaigns.
• Create designs for mobile, desktop, and other platforms.
• Provide strategic, creative and out-of-the-box thinking.

UX / UI designer @ Office Sweet Online shop
May 2018 - January 2019

office-sweets.de - express-kaffee.de

• Translate requirements into user flows, wireframes, mock-ups and prototypes that lead to intuitive user experiences.
• Identify design problems and devise elegant solutions.
• Make strategic design and user-experience decisions related to core and new functions and features.
• Developing personas and usage scenarios.
• Create designs for mobile, desktop, and other platforms.
• Conducting competitor and customer analysis.
• Provide strategic, creative and out-of-the-box thinking.

Graphic Designer @ backhaus and restaurant Liberda
May 2017 - February 2018

• Logo design and menu design for restaurants.
• Constant refreshing the advertise materials by creating banners, special product callouts, flyers.
• Designing customer emails for promotions, product trends, and seasons.

Designer @ Punktum Lab kollektiv
July 2015 - December 2016

Punktum Lab is a sustainable design collective aiming to create communication and strategies for companies willing to expand their audience to the German and English speaking markets.

• Meet with clients to determine the scope of all projects.
• Accessories and Gadgets Design.
• Create coherent graphic materials to apply to packaging.
• Create design for websites and e-commerce.
• Create 3D renders with Cinema4D.
• Post-production of images and rendering with Photoshop.

Industrial Designer (Internship) @ Berndt+Partner March 2015 - July 2015, Berlin Germany

• Support of the project manager and the creative team in defining new concepts for the clients; communication of ideas through sketches.
• Development of 3D models with Rhino4 / Rhino5, 3D renders with Cinema4D.
• Post-production with Photoshop Cs5.
• Setting up, configuration and prototyping with a Rep/Rap 3D printer.

Freelance Product and Graphic Design
2010 – present

• Copy shop Konfetti, 2018: creation of logo and flyer design.
• Julia Arredo Cuoio, 2017: design and development of the new accessories collection.
• Private client, 2017: design of an engagement ring. Realization by Nathan Thomas goldsmith, Berlin.
• gee plus Gmbh 2016-2017 Interior design: lightning system, open show kitchen, dining room, wooden decorations. | Project management and coordination of construction teams. involved in the development phase of the interior design. | Weekly reporting on the status of the design and the construction. | Logo design, food photography.
• ASM Centro Plantari Castelfranco, 2016 (www.facebook.com/plantaricastelfranco): product design, corporate identity, consultancy for CAD/Cam technology and 3D printing.
• Notorious Communication Lab, 2011(www.notoriouslab.com): graphic consultancy and visual identity for various local companies such as “TecnoGi”, “Tiatto Termotecnica” and “Marco La Fiura editor”.